Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?
Correct Answer: D
Explanation:
The correct answer is D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message. Password reset messages are time-sensitive and must be handled in real time, so a transactional email send is the appropriate starting point. To ensure the SMS is only sent when the email is not successfully delivered, Event Notification Service (ENS) can capture delivery outcomes (such as failure or non-send events). Based on those real-time responses, an automated API call can trigger an SMS password reset message, ensuring the user still receives the reset instruction without delay. Other options rely on batch processing or engagement tracking, which are not fast or reliable enough for password reset scenarios.
Question 2
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email. What solution could be recommended?
Correct Answer: B
Explanation:
The correct answer is B. Create a journey with CRM date based entry source, and use Journey Builder activities to send a reminder and update the record in CRM. A CRM Date-Based Journey in Journey Builder is designed specifically for use cases like appointment reminders, where actions must occur relative to a stored date (e.g., “send email one day before the appointment at 10 a.m.”). This allows Marketing Cloud to automatically evaluate appointment records and trigger the reminder at the correct time without manual audience refreshes. Within the journey, activities can be used to send the reminder email and then update the CRM record to indicate that the reminder was sent. This ensures both timely delivery and proper data synchronization, making it the most efficient and scalable solution.
Demo Practice Mode
You are viewing only the questions marked as Demo.