Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?
Correct Answer: A
Explanation:
Northern Trail Outfitters should use Keyword opt in and SMS Messaging to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Smart Capture and Triggered email messaging, CloudPages opt in to Event Journey, and Existing Email Event Notification Subscription are not the best solutions for this situation.
Question 2
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?
Correct Answer: A, B
Explanation:
o build an abandoned cart journey, the two steps Northern Trail Outfitters should include are: 1. Utilize Entry Data on a Decision Split within Journey Builder: A Decision Split allows for the evaluation of data that is present at the time a contact enters the journey. This can include data from the entry source data extension, such as whether a customer has made a purchase. 2. Use Data Designer in Contact Builder to relate the two data extensions: Data Designer allows for the relationship of two data extensions to be established, allowing for data from one data extension to be used in another. This will enable the evaluation of purchase data stored in a separate data extension within the Decision Split.
Question 3
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
Correct Answer: D
Explanation:
The correct answer is D. File Transfer > Import File > Data Extract > File Transfer > Import File. Because the incoming file is encrypted, the first step must be a File Transfer activity to move and decrypt the file so it can be processed. Next, an Import File activity is used to bring the unsub data into a Data Extension. Since the business does not use Email Address as the Subscriber Key, a Data Extract or processing step is needed to properly format or map the data, followed again by File Transfer to stage the processed file back to the SFTP. Finally, another Import File activity ensures the cleaned and correctly formatted data is imported so subscribers can be unsubscribed from the All Subscribers list. This sequence correctly handles encryption, transformation, and import requirements in Automation Studio.
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